Price Test Triggers Outrage on Internet :: Essays Papers

Price psychometric hear Triggers Outrage on InternetWill ever-changing determine become the next skid in e-commerce? Maybe, to unsuspecting consumers, it already is. The Internet provides consumers with many shopping advan brandes including the ease and availability of shopping from home, and the benefit of considerably comparing merchandise and prices at different online retail locations. Dynamic pricing is a process where retailers (in this case, online) adjust their pricing according to information directly connect to the purchasing consumer, or the conditions around them. An voice of ever-changing pricing in the physical world might be the local coffee shop charging more than for hot coffee in the wintertime. This seems earlier harmless, does it not? In e-commerce this kind of price fixing is worrisome because of the type of information a web berth developer can retrieve from, or render to a visitors computer using a variety of programming tools. There are few laws or regulations administration the use of the Internet, or protecting consumers privacy. This creates a wide open door for online marketing schemes that take advantage of, or deceive the consumer. David Sheffield, or the Washington Post, writes that Amazon.com, genius of the leading online retailers, has been implementing a questionable pricing test. Using advanced technology, Amazon was able to place an electronic tag into the computer systems of all their web come in visitors. When a consumer vi web sited their web site, it would look for that tag on the visitors system to see if the visitor is a new or existing customer. By knowing this, the site would know what prices to display. Though one would approximate the repeat customer would benefit from this by getting price breaks, it was actually just the opposite. Amazon.com was charging higher prices for returning customers explanation Curry, spokesman for Amazon.com, is quoted as saying the price test was done to de termine consumers responses to different discount levels. However, in an email exchange with a DVDTalk member, an Amazon customer overhaul representative stated I would rootage like to send along my most sincere apology for any confusion or frustration caused by our dynamic price test. Whether it was dynamic pricing, or not, the deeper issue of consumers online privacy still remains.Amazon.com was able to perform this price test because of a lack of laws correct e-commerce, and consumer privacy. There are only a few laws now pertaining directly to Internet related issues, and most of these are state laws, not national.Price Test Triggers Outrage on Internet Essays PapersPrice Test Triggers Outrage on InternetWill dynamic pricing become the next trend in e-commerce? Maybe, to unsuspecting consumers, it already is. The Internet provides consumers with many shopping advantages including the ease and availability of shopping from home, and the benefit of easily comparing mer chandise and prices at various online retail locations. Dynamic pricing is a process where retailers (in this case, online) adjust their pricing according to information directly related to the purchasing consumer, or the conditions around them. An example of dynamic pricing in the physical world might be the local coffee shop charging more for hot coffee in the wintertime. This seems rather harmless, does it not? In e-commerce this kind of price fixing is worrisome because of the type of information a web site developer can retrieve from, or add to a visitors computer using a variety of programming tools. There are few laws or regulations governing the use of the Internet, or protecting consumers privacy. This creates a wide open door for online marketing schemes that take advantage of, or deceive the consumer. David Sheffield, or the Washington Post, writes that Amazon.com, one of the leading online retailers, has been implementing a questionable pricing test. Using advanced technology, Amazon was able to place an electronic tag into the computer systems of all their web site visitors. When a consumer visited their web site, it would look for that tag on the visitors system to see if the visitor is a new or existing customer. By knowing this, the site would know what prices to display. Though one would think the repeat customer would benefit from this by getting price breaks, it was actually just the opposite. Amazon.com was charging higher prices for returning customersBill Curry, spokesman for Amazon.com, is quoted as saying the price test was done to determine consumers responses to different discount levels. However, in an email exchange with a DVDTalk member, an Amazon customer service representative stated I would first like to send along my most sincere apology for any confusion or frustration caused by our dynamic price test. Whether it was dynamic pricing, or not, the deeper issue of consumers online privacy still remains.Amazon.com was able to perform this price test because of a lack of laws regulating e-commerce, and consumer privacy. There are only a few laws now pertaining directly to Internet related issues, and most of these are state laws, not national.